The causes of fur matting in dogs are the prolonged exposure to friction and moisture. It’s no surprise, then, that the most common spot for a dog’s coat to matt is beneath and around the collar, a place where friction is constant and moisture and stains can hide.

Vuff wants to change with Collarless, a dog collar designed specifically to cut back on matting. Instead of a heavy canvas, leather or other similar material, Collarless is a braided, breathable, ultra-lightweight (one ounce!) plastic webbing that permits regular airflow through it and is moisture-resistant.

Despite its weight, the webbing has been pull tested to endure upwards of a 1,000-pound pull force. Vuff’s Collarless is available now in orange, charcoal and tweed colors, and comes with your dog’s name laser-engraved into it.