A legitimate military connection is the stuff modern watch-marketing dreams are made of, and that is what UK watch maker Bremont is celebrating with a new Armed Forces collection. The brand has long made watches for military services, but a new deal with the British Ministry of Defense officially allows use of the signs and heraldic badges of the country’s Royal Navy, British Army, and Royal Air Force. Unlike past watches Bremont has officially made for military services, however, these will be available to civilians, which is exciting for dedicated Bremont fans.
The watches themselves take design cues from watches produced by 12 Swiss watch companies and issued to British soldiers during World War 2, sometimes referred to by collectors as the “Dirty Dozen.” The Bremont Armed Forces collection features three watches, each themed for a military branch, with pilot, field, and dive styles. The brand emphasizes durability tests for all its watches, and that gives it more credibility as a producer of timepieces for actual military use — but these should work equally well as luxury watches for those who don’t need to wear combat boots to work.
The Bremont Armed Forces collection comprises a 42mm-wide monopusher chronograph (with pusher at 2 o’clock) called Arrow for a price of $4,745; a 40mm field-style three-hander (with date) called Broadsword for $3,445; and a 42mm dive watch called Argonaut using a super-compressor-style design with internal rotating bezel operated by a second crown with a price of $3,695. Each watch has a steel case back engraved with Her Majesty’s Armed Forces Heraldic Badges and the words “Approved by Her Majesty’s Armed Forces.”