Ford’s Electric F-150 Is Way More Appealing than Tesla’s Cybertruck, Survey Says

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Like it or not, folks, electric vehicles are coming. And it seems that, counterintuitive as it may seem, the segment they will disrupt first over the next couple of years here in America is the full-size pickup sector.

Want proof? Ford has a new electric F-150 in the works. GMC’s new Hummer EV will enter production soon. Tesla’s Blade Runner-inspired Cybertruck is en route. Rivian R1Ts arrive this summer. And don’t sleep on smaller startups like Bollinger and Lordstown Motors, as they could surprise you.

It’s safe to say that those in the market for an electric pickup will have options. Recently, Cox Automotive surveyed buyers considering a pickup purchase in the next two years to gauge their preferences. The results are broadly optimistic for electric pickups: the survey showed 39 percent of buyers would consider buying an electric truck, with 4 percent only interested in buying electric.

But things are less encouraging for Tesla. The survey showed the idea of an electric F-150 to be far more appealing than the Cybertruck, at least by one measure.

The Cox survey stripped brand identifiers away from the vehicles in order to measure “image appeal.” 59 percent of buyers liked a rendering of the electric F-150, while just 19 percent approvedd of the Cybertruck.

Tesla’s pickup was more popular with the youths than on average; the Cybertruck earned approval from 31 percent of 18–34-year-olds. However, that was still a lower percentage than the electric F-150 (51 percent), the Rivian R1T (51 percent) and the Hummer EV (46 percent).

Tesla did performed better when brand identifiers were included. But even then, 75 percent of buyers considering an EV truck were willing to consider an electric F-150, versus 48 percent for the Cybertruck.

These results shouldn’t be too surprising. Truck buyers like trucks that look like trucks. And they like the F-150, in particular; it is America’s perennially best-selling truck. The question for Tesla will be how many buyers who weren’t considering a pickup otherwise will want a Cybertruck. If they don’t, it may be time for Tesla’s fallback strategy.

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Not only is this one of the most versatile packs around, it eschews some of the “ugly” features on a standard outdoor pack for a look that is actually super stylish. We welcome an outdoor pack that values both style and function.

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<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Everlane" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Everlane" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" data-id="" data-order="18" data-vars-ga-product-price="$34.00" data-vars-ga-product-id="07499007-5c11-46d2-aec9-37d2dd138916" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.everlane.com%2Fproducts%2Fmens-corduroy-shirt-navy%3Fcollection%3Dmens-shirt-shop&xcust=deal-gallery" aria-label="$34 ~~$68~~ Everlane Corduroy Shirt”>

Everlane Corduroy Shirt

Everlane everlane.com

$34 OFF (50%)

Everlane does basics extremely well — it’s kind of Everlane’s thing. The brand’s 18-wale corduroy fabric shirt is a great option for the winter months and at half off you truly cannot beat it.

READ OUR GUIDE TO CORDUROY SHIRTS

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://www.amazon.com/dp/B08DZX69CY?linkCode=ogi" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="https://www.amazon.com/dp/B08DZX69CY?linkCode=ogi" data-id="" data-order="19" data-vars-ga-product-price="$149.95" data-vars-ga-product-id="8ec764dc-368b-4c0b-a590-9f1ea3a06e0c" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://www.amazon.com/dp/B08DZX69CY" aria-label="$150 ~~$180~~ Yamaha SR-C20A Compact Sound Bar with Built-in Subwoofer and Bluetooth” data-affiliate=”true”>

Yamaha SR-C20A Compact Sound Bar with Built-in Subwoofer and Bluetooth

$30 OFF (17%)

The complete package, this sound bar connects via Bluetooth, has its own subwoofer and passive radiators, is wall-mountable, and can connect via HDMI, optical or AUX connections.

READ ABOUT THE BEST AUDIO PRODUCTS FROM 2020

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.timex.com%2Fmk1-aluminum-chronograph-40mm-nylon-strap-watch%2FMK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch.html%3Fdwvar_MK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch_color%3DGreen%26cgid%3Dmen-sale%23start%3D37%26sz%3D36&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Timex" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Timex" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.timex.com%2Fmk1-aluminum-chronograph-40mm-nylon-strap-watch%2FMK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch.html%3Fdwvar_MK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch_color%3DGreen%26cgid%3Dmen-sale%23start%3D37%26sz%3D36&xcust=deal-gallery" data-id="" data-order="20" data-vars-ga-product-price="$58.99" data-vars-ga-product-id="9080e021-91b2-4632-bd55-e6eb2e80cee1" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.timex.com%2Fmk1-aluminum-chronograph-40mm-nylon-strap-watch%2FMK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch.html%3Fdwvar_MK1-Aluminum-Chronograph-40mm-Nylon-Strap-Watch_color%3DGreen%26cgid%3Dmen-sale%23start%3D37%26sz%3D36&xcust=deal-gallery" aria-label="$48 $119 Timex MK1 Aluminum Chronograph 40mm”>

Timex MK1 Aluminum Chronograph 40mm

Timex timex.com

$71 OFF w/ CODE EXTRA20 (60%)

This chronograph re-issue of Timex’s original military-style watch has an aluminum 40mm case that provides strength without the weight. If you’re looking for a daily knock around with chronograph features, you’d be hard-pressed to find a better deal.

READ OUR GUIDE TO TIMEX WATCHES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="http://gearpatrol.me/UASportsmask" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="http://gearpatrol.me/UASportsmask" data-id="" data-order="21" data-vars-ga-product-price="$30.00" data-vars-ga-product-id="98ae234e-d6fd-4ae6-98b6-765074daeac1" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="http://gearpatrol.me/UASportsmask" aria-label="$20 ~~$30~~ UA Sportsmask”>

UA Sportsmask

$10 OFF W/ PURCHASE OF 2 MASKS (33%)

If you are working out a lot, you’re going to need more than one mask. Under Armour has created one of the best sports-specific masks and right now if you buy two you get a great deal.

READ ABOUT THE BEST MASKS FOR RUNNING

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="http://gearpatrol.me/ToddSnyderModWatch" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="http://gearpatrol.me/ToddSnyderModWatch" data-id="" data-order="22" data-vars-ga-product-price="$79.00" data-vars-ga-product-id="513886a1-7277-40b0-8ba0-a00db0988d4d" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="http://gearpatrol.me/ToddSnyderModWatch" aria-label="$62 ~~$138~~ Timex + Todd Snyder Mod Watch in Olive 40mm”>

Timex + Todd Snyder Mod Watch in Olive 40mm

$76 OFF W/ CODE SALE30 (55%)

Todd Snyder’s collaborations with Timex always hit. Paired with a vintage military-inspired band, this bullseye design is straight from the Timex archives.

READ THE ULTIMATE GUIDE TO MILITARY WATCHES

<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="http://gearpatrol.me/AeroGardenHarvest" target="_blank" data-vars-ga-product-sem3-brand="" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="" data-desturl="http://gearpatrol.me/AeroGardenHarvest" data-id="" data-order="23" data-vars-ga-product-price="$124.94" data-vars-ga-product-id="70aab36a-a2a6-473c-82e6-36d2716ca8ae" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="http://gearpatrol.me/AeroGardenHarvest" aria-label="$100 ~~$150~~ AeroGarden Harvest”>

AeroGarden Harvest

$50 OFF W/ CODE FRESH20 (33%)

Whether you want to move some of your most frequently used herbs indoors or don’t have space outside for a garden, the AeroGarden Harvest is a perfect solution, with clearance for up to a foot of growth and room for 6 plants that grow five times faster than soil.

READ ABOUT THE BEST HOME PRODUCTS OF 2020

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