Shopping for an engagement ring can be difficult (and daunting). aims to make it easy by allowing you to design the perfect ring yourself. The website lets you scroll through over 150,000 certified conflict-free diamonds, plus hundreds of settings, to create something one-of-a-kind. Thanks to’s Diamond Display Technology, you can view all of their diamonds in 360° HD to get an up-close look at each stone before you buy. And after selecting the diamond, there are several other ways to customize the ring including the style of the setting, the metal and free engraving. Each ring comes with a lifetime warranty and if you buy online, you could save up to 50-percent rather than going to a traditional store.