Chances are that if you’ve searched for a “field watch,”, a “tactical watch” or a “military watch” at some point over the past three decades, you’re probably familiar with Luminox. Founded by American Barry Cohen in 1989, Luminox’s raison d’être was to “build the toughest and most durable Swiss timepieces using proprietary luminous technology and American designs, and do it for an affordable price.” Thirty years later, Luminox is still living up to that mantra, and succeeding with flying colors.
Luminox’s associations with the military are strong, and the brand is perhaps best known for its close relationship with the U.S. Navy SEALs. Their watches are tough, durable, affordable, and meant specifically for adverse environments, which is why so many professionals count on them (check out our coverage of Iceland’s ICE-SAR search and rescue unit and its special Luminox watch).
In celebration of the brand’s 30th anniversary, Luminox has released a special watch hearkens back to its beginnings and the Sport Timer 1540 Series from the 1990s. Limited to 730 units (the “7” is for the 7th month, July, when Luminox was founded in 1989, and the “30” is for 30 years), the Sport Timer 0900 30th Anniversary Limited Edition features a 42mm stainless steel case with screw-down crown, rotating bezel and ceramic bezel insert (a first for Luminox watches), 200m of water resistance, a Ronda 513 quartz movement and a sapphire crystal with anti-reflective coating. As always, Luminox’s tritium tube-based luminous tech ensures that the watch remains visible in all light conditions and the time is easily read.
The special edition ships in a wooden gift box with a stainless steel dive bracelet with dive buckle and security clasp, as well as a brown NATO strap. It will be available primarily online and pre-sold on Luminox’s Instagram, Facebook and other social media platforms — pricing is yet to be confirmed, but should sit just under $1,000, available beginning tomorrow, July 12th.
Luminox’s more modern offerings are some of the toughest watches you can buy for adverse conditions, but much of the charm of the new special edition lies in its use of design codes that were still prevalent 30 years ago when the brand was founded — a black, analog dial, 24-hour scale, thin bezel, steel case, etc. The watch hearkens back to the prototypical field watches of the mid-20th century, when a solid, analog timepiece was a trusted piece of kit, and could potentially mean the difference between mission success and failure.