All posts in “Urus”

Why Exotic Super SUV’s Are The Way Of The Future

Less than a decade ago, the distinction between SUV’s and other vehicle types was clear. The introduction of SUV cross-overs brought about a new breed of SUV. An off-shoot of these cross-over SUVs came to being once sports car manufacturers entered the SUV market, creating the “Super SUV.”

The idea was to provide everything in one vehicle – a powerful engine, elegant design, luxury interior, and unparalleled performance with a 4×4 option. Lamborghini came up with the term Super SUV in 2017, when they released the concept of the Lamborghini Urus.

Following in their footsteps, other major sports car manufacturers also joined in.

The S-SUV Future

Range Rover Super SUV
[Image via Autocar]

Sports cars have traditionally featured two-seats, with some exceptions offering four passenger options as well. However, that’s not enough for some people. Super SUV’s are 5-7 seater vehicles, boasting powerful engines that make light work of the added weight.

Super SUVs deliver a faster, more comfortable off-road experience. Imagine sitting in the luxury of a Bentley while crossing the Himalayan plains, or cruising through the desert with a Ferrari roaring under you. As these super crossovers make their way into the mainstream, maintaining these vehicles also doesn’t demand much effort.

For instance, in Arizona, you can explore the Apache Trail in your S-SUV, or cruise the historic Route 66.

There’s no worry if you damage your windshield because SunTec’s Scottsdale windshield replacement crew will have you sorted in no time! SunTec Auto Glass specializes in repairing and replacing windshields and auto glass on exotics, supercars, and of course Super-SUV’s.

The future is all about convenience and this is precisely why Super SUVs are set to take over the automobile industry. An all-in-one option is an automotive enthusiast’s dream come true — spacious cabins, higher seats, and more driving options.

Eventually, it is estimated that future S-SUV’s will be more affordable, providing a luxurious and powerful alternative to sports cars and SUV’s alike.

The Lamborghini Urus

Lamborghini Urus Super SUV
[Image via Lamborghini]

Lamborghini’s first attempt at an SUV caused ripples across the automobile industry. A combination of Lamborghini’s classic style coupled with outstanding performance, the Urus starts out at $200,000.

Its twin-turbo 4.0-liter V-8 delivers a whopping 641 horsepower on an all-wheel configuration alongside an eight-speed automatic transmission. This powerful engine boasts a 0-60mph time of 3.2 seconds!

The interior has a classic Lamborghini jetfighter-style design that has all the hallmarks of a luxury SUV and sports car. From leather seats to adjustable gauges, go from luxury to raw power in seconds, literally.

The Bentley Bentayga

Bentley Bentayga Super SUV
[Image via Bentley]

Bentley was looking to rock the SUV world and their introduction of the Bentley Bentayga blew everyone away with a top speed of 187 mph! With a price tag of $197,725, the Bentayga is a supercar in an SUV’s body – the very definition of a Super SUV.

A twin-turbo 6.0-liter W12 engine under the hood delivers a robust 600 horsepower. Along with the eight-speed automatic transmission and all-wheel drive, the Bentayga goes 0-60 mph in 3.6 seconds.

The entirely leather interior comfortably seats 5 people. The full-option Bentayga also offers 22-inch alloy rims as well as an absolutely ridiculous 1,950-watt, 20 speaker audio system and back-seat entertainment tablets.

The Maserati Levante

Maserati Levante Super SUV
[Image via Motor Trend]

Following the trend of Super SUV’s, Maserati came up with the relatively cheaper Levante starting at $77,475. Positioned as the reinvention of Italian luxury, the Levante is available in four varieties with individual engine capacities and features.

The base version has a twin-turbocharged V-6 capable of 345 horsepower. Maserati’s Trofeo version put out an unimaginable 550 horsepower but also costs an eye-watering $171,475. The all-wheel base version goes 0-60 mph in 5.1 seconds, rivaling mid-tier sports cars.

With a specific focus on the leather-intensive interior, Maserati has also splashed out on a fully automatic, state-of-the-art, all-inclusive infotainment system. While the Levante cuts corners on trunk space, it offers a world-class luxury experience.

Lamborghini Caps Production at 8,000 Cars for 2020

Driving Price and Exclusivity Higher

Supercar manufacturers place exclusivity at the top of their list of priorities. Companies can keep exclusivity high by limiting volume. The fewer the cars out there, the more highly sought those cars become. Ferrari capped its production for years with this principle in mind. Now, it seems Lamborghini will follow suit.

In an interview with CarAdvice, the Raging Bull’s CEO Stefano Domenicali said that the company will cap its production at 8,000 units for 2020. There would also be no increases in new markets. That means Lamborghini wants to keep close watch over its brand recognition. 

8,000 might not seem like much. If you look at the company’s sales, though, it’s plenty. The company sold 5750 models in 2018. That’s an over 50 percent increase from 2017. With the introduction of the Urus SUV, Lamborghini is expected to see similar or even more dramatic sales increases in 2019. However, for 2020, sales growth will definitely slow with the cap set at 8,000. 

Lamborghini UrusLamborghini Urus
Image from Lamborghini

With the addition of the Urus to the lineup, Lamborghini could sell all of the 8,000 vehicles it plans to make. The Urus just came into the lineup midway through 2018 and still managed to rack up 1,800 sales. A full year of sales could be a considerable money maker for the Raging Bull. 

According to CarAdvice, the company will break the 8,000 units down like this: half will be Urus and the other half will be either Aventador or Huracán supercars. 

Domenicali said the brand management of restricting the supply of the cars should help further with the residual value of the cars. He said Lamborghini’s residual value is already really high. He also said the brand’s cars seem to appeal to a younger generation of buyers. “It’s one of the reasons why we have to be at the right level when it comes to exclusivity,” he said.

Lamborghini Urus ST-X Concept: SUV Racecar Revealed

Lamborghini have announced a concept version of the Urus today. The Lamborghini Urus ST-X Concept is a race car primarily. The ST-X is accompanied by an announcement that Lamborghini are looking to commence a one-make race involving the Urus to begin in 2020.

The Lamborghini Urus ST-X Concept was unveiled at the Lamborghini Squadra Corse World Finals 2018. A racing version of the company’s new SUV, Lamborghini conceive a single-brand championship with an on-track and off-road element, taking place at FIA circuits in Europe an the Middle East.

Lamborghini set out a vision of an “arrive and drive” event formula where customer cars are prepared and technical support provided to allow owners to simply turn up at the track and race over the weekend.

The Lamborghini Urus ST-X Concept does away with the complicated and fussy styling of the front grille, exposing the radiators in the process. Lamborghini have also fitted new side sills, front bonnet and rear diffuser. The paintwork is a matt finish Verde Martin with elements of exposed visible carbon fibre.

The V8, which sits under the new carbon fibre hood, gets the same output as the road version, 650 hp with 850 Nm of torque. With a planned 25 % weight reduction it should feel considerably quicker.

Lamborghini also plan to fit a new set of racing exhausts, 21 inch centre locking aluminium wheels as well as the usual motorsport safety elements, including steel roll cage, fire suppression system, and FT3 fuel tank.

Lamborghini will now work on the Concept to bring it to reality. They have set a target in the sense that they plan to put the Urus ST-X out for its track debut during the 2019 Lamborghini World Finals.